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Conference Marketing
As for any product, successful conference marketing draws on the usual principles. First, identify a target audience, then formulate content of interest to them. Next, use appropriate communication channels to put your proposition before them. Finally, deliver the promised product. Done with flair, your delegates will be delighted, as will your boss! Your standing as a conference marketer increases and you add another achievement on your CV.
The choice of venue plays a key role when marketing conferences. Even with the most interesting content and engaging speakers, poor facilities, an inconvenient location and lousy catering can derail the best conference plans. You may get away with it once, but your delegates will remember for the future. Fortunately, it doesn’t have to be this way.
Venues understand their role in conference marketing
Top venues are acutely aware of their role in conference marketing, and their responsibility as part of the events marketing team that will deliver an event. At W12 Conferences, conveniently located in West London, we’ve been running conferences for the demanding medical sector (and others) for over a decade.
Leading event marketing companies understand the power of a great venue. With such a strong package of benefits for conference organisers it’s no wonder we’re popular. How many other London venues can offer 11 different rooms and suites, a great range of on-site facilities (including a bank), convenient access to central London, and modern, fully equipped rooms (all with natural light).
Exceeding conference marketers’ expectations
Because we cater for anything from a couple of delegates to several hundred, conference managers and event management companies can market conferences with confidence. They know we’ll meet (and exceed) their expectations.
Choosing the perfect venue is usually at the top of the event marketing plan. Whether you’re doing it yourself or you’re an established event marketing company, you know that choosing a really good venue makes marketing so much easier:
- A helpful team delivers the experience you promoted
- Lots of venue benefits enable you to compete effectively for delegates’ time
- A strong reputation reassures your delegate ‘clients’
- Conference marketing skills provide practical support
- Practical help – the W12 way
Because we already have massive conference marketing experience, we can take some (or all) of the marketing load from your shoulders. The event marketing services we provide include these:
- Conference brochure production
- Direct mailing services
- Conference advertising in suitable publications
- Dedicated web promotion for your conference
- Email marketing to our sizeable database
At W12 Conferences, we’ve got lots to offer your event advertising and marketing. Whether you’re an established event marketing agency, or running your first event, contact us to find out how we can support to your conference marketing.