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Delegate Registration
How does venue quality influence delegate registration? Actually, the two interact in many ways. As well as being the process whereby delegates pre-register for your event, the term also describes the administration as delegates arrive. At both stages, the venue can influence delegates – and your event’s success.
Use venue benefits to increase delegate registration
A great venue supports your event’s appeal. With budgets tight and delegates having to choose between alternative events, shrewd promoters draw on whatever they can to attract the targeted delegates.
Targeting conference prospects accurately with an irresistible proposal should always be your first priority. Experienced promoters also ensure that they understand the benefits of the venue and emphasise these in publicity. The best venues will have sold themselves to you before you chose them – now’s the time to use this to entice delegates:
- On-site accommodation (if available)
- Proximity to nearby attractions
- A wide-range of on-site facilities (shops, restaurants and banking)
- Access to public transport
- Experience with high volume delegate registration
- Proximity to airports for long distance attendees
- Comfortable, air-conditioned rooms with natural light
The quality of venue leaves a lasting impression with delegates
When attendees arrive for delegate registration at the start of the conference, the quality of the venue plays another important role. A friendly, well organised venue team helps make registration straightforward. Your delegates have probably travelled a long way; a warm welcome and efficient administration helps them get their bearings. Look after delegates during registration and they’re set to make the most of the event.
Top venues often help with aspects of delegate management, anything from processing attendees to providing on-site support during the conference. Whether the venue provides delegate management services or you handle registration yourself, this is an opportunity for powerful first impressions of the venue and your organisation. The ability to give excellent delegate service during registration, followed by the ongoing provision of delegate services, tests the quality of your original venue choice...
At W12 Conferences, we’ll add value at both stages of delegate registration. Whether you’re an established conference organiser, or running your first event, contact us to find out how we can help.